E-commerce

Electronic Commerce is buying or selling of goods or service, transmission funds or data over the electronic network, primarily the internet.

Difference between E-Commerce and E-Business

E-commerce and E-business are different.

Is It Okay for Companies Allowing Amass Personal Data For Behavioral Targeting ? (Part 1 Discussion)

In this discussion, we are going to see the pros reason about allowing companies amass personal data for behavioral targeting. As the information, this discussion will be defided into 2 parts. Here we go to the part 1.

Spyware

Spyware is a program installed on your computer, with or without your permission, that can change system configurations, monitor your Internet activity and broadcast the information back to an outside party.

Thursday, February 23, 2017

Improving Decision Making: Using Internet Newsgroups for Online Market Research


  • How use newsgroup to Hiking boots market

In newsgroup, we will know about other experiences from everyone who like hiking or do not like hiking in wearing booth. A lot of people still like hiking. It means they are wearing booth for hiking, and it can increase the productivity of booth industry because it has high of demand.  That newsgroup tells the reader that there are still a lot of people who like hiking and it can benefit for your own. That’s we can make the group that can advertise our product by include our website address and our product information that can get more costumer.

  • ETHICAL PRINCIPLES
Ethical principles can be a part of any ethical system. They will always be formulated within the context of the ethical goods and values that are identified in the particular system. Their rankings relative to each other may also be determined by the ethical system. For example, in the divine command version of natural law ethics the principle of beneficence would probably outrank the principle of autonomy because the moral law is not dictated by the individual agent but by a divine source. The beneficent person would try, above all, to apply the will of God to individual circumstances in an attempt to secure the greatest benefit for the person involved in the particular set of circumstances. In the Kantian and utilitarian systems the principle of autonomy would enjoy preeminence because of the emphasis on the individual's designing the system of moral judgments and weighing the values to be considered.
    • THE PRINCIPLE OF AUTONOMY

The principle of autonomy has come to occupy a preeminent position in democratic societies in light of their commitment to thoroughgoing self-determination.. This principle may be formulated in the following way: A person should be free to perform whatever action he/she wishes, regardless of risks or foolishness as perceived by others, provided it does not impinge on the autonomy of others. This principle gives ultimate control (self-governance) for a moral action to the agent who is making the decision to perform the action.
    • THE PRINCIPLE OF BENEFICENCE

The principle of beneficence is a principle of long standing in the traditions of democratic societies. The principle of beneficence can be stated in the following way: One should render positive assistance to others (and abstain from harm) by helping them to further their important and legitimate interests. Earlier versions of the principle of beneficence in libertarian theories that focused on respecting autonomy [There is no intrinsic opposition between the principles of beneficence and autonomy; on the contrary, they are often complementary.] generally took the form of the principle of nonmaleficence. Today, however, the concept of harm is much more complex. We can identify physical harms, psychological harms, social harms, and moral harms. In order to apply even the principle of nonmaleficence properly a detailed account of the possible harms is required.
    • THE PRINCIPLE OF FIDELITY

A special form of the principle of beneficence captures the quality of the commitment that exists between professionals and others. It has been called the principle of fidelity that can be formulated in the following manner: One should keep his/her promises to others and maintain the trust necessary to retain the relationships that bind them together. This principle captures in a special way the element of trust that must exist between persons who are mutually bound to each other by circumstances or choice.
    • THE PRINCIPLE OF JUSTICE

If there is a candidate for an overriding principle of business ethics it may very well be the principle of justice. This principle cuts a broad path across ethical situations and the other principles are often applied within the context of justice. The principle is a complex one and its brief statement requires elaboration. One should give to persons what they are owed, what they deserve, or what they can legitimately claim according to a proper allocation of benefits and burdens where equals are treated equally unless there is a morally relevant difference which constitutes a reason for treating persons unequally.
    • THE PRINCIPLE OF PATERNALISM

The principle of paternalism has been a strong guiding principle for governments and corporations since the beginnings of structured societies. It is only within the last two generations that the principle has been largely supplanted by the growing emphasis on the principle of autonomy. The principle can be stated in the following way: One should restrict an individual's action against his/her consent in order to prevent that individual from self-harm or to secure for that individual a good which he/she might not otherwise achieve.

  • How to Attract Visitor to your Site
1. Claim your online directory listings.
One way new customers can find your business is by searching on one of more than a dozen online directories. Think of them as modern telephone books that offer companies more marketing options. You can use online directories to expound on the things that make your business special, showcase photos or videos, and highlight ways to interact with your customers. They’re also free, making your time investment even more lucrative.
2. Include your website in your email signature
Make every email a chance to market yourself. Include your business’ website at the bottom and include a brief message that gives someone a good reason to visit.  And finally, be sure to make your URL clickable.
3. Reach out to reporters
Reporters are always looking for experts in a given industry to help them with stories. As a business owner, use your expertise in the industry to assist in the story and earn some recognition as a thought leader as well. The website Help A Reporter Out is a great resource where you can connect with reporters looking for help on all kinds of stories. See where you can help and earn free publicity for your business.
4. Try pay-per-click ads
Pay-per-click advertising campaigns offer a cost-effective, easy-to-set-up advertising campaign that also gives your site another level of interactivity. Many businesses think they need the perfect website to gain value from pay-per-click advertising, but all you really need is a landing page and the ability to track the campaign and fulfillment at the end.
5. Boost visits through email
Digital-savvy customers are more likely to visit your site, so try marketing to them digitally through email. Promotional emails are great for highlighting any discount or special your company is offering, while e-invites can let them know you’re hosting a big event. Finally, use announcement emails to convey any applicable news regarding the company and make sure to highlight how it benefits your readers.
6. Leave your calling card
If you’re headed to a conference or event and you want to leave a takeaway, there’s still no substitute for the traditional business card. Business cards provide an easy opportunity to share all of your pertinent information in an easily readable format, so make sure you get new cards printed and don’t forget to include the website.
7. Host or attend an event
Who doesn’t love a party? The event you host may not include a dance floor, but people will still be excited to attend, especially if you’re offering food or promotions. And if you’re not planning to host an event yourself, there are many local charities always looking for event sponsors. Sponsoring one and showcasing that sponsorship on your website is a great way for people to learn more about the cause and your company.
8. Brand your vehicle

Take your business’ website with you wherever you go in a company vehicle. Adorn the outside with graphics and make sure the website is prominently displayed on both sides. You’ll give mobile marketing a whole new meaning.


Spyware



  • Defining Spyware
Spyware is a program installed on your computer, with or without your permission, that can change system configurations, monitor your Internet activity and broadcast the information back to an outside party. Sluggish computer performance, altered home pages, and endless pop-ups are all signs your PC is infected. The milder forms of spyware, known as adware, are simply annoying, with increased spam and unwanted pop-ups. Malware refers to more malicious programs that can rob your PC of its ability to run efficiently, and put you in danger of financial loss and even identity theft. The most harmful forms can collect, use and distribute your personal information, like banking passwords and credit card numbers.
Today, as cyber criminals increasingly set their sights on financial gain, spyware is more and more pervasive and stealthy. By all counts, the amount of malware online grows exponentially on a daily basis. At the same time, the industry itself is evolving, with cyber crime growing in sophistication and even mimicking real-world crime tactics. Malware writers are now stealthily blending threats - made up of different types of malicious software, combining traditional forms of spyware with traditional forms of viruses - in order to infiltrate PCs.

How to Protect Your Computer From Viruses and Spyware


  • Keep Your Antivirus Software Up To Date
To begin with, you need to make sure that your antivirus software is up to date.  This includes making sure that all virus definitions are downloaded on your computer.  If your software isn’t looking for all of the newest threats to your computer, your protective software cannot do its job.  Additionally, if you have a paid antivirus software subscription, the subscriptions usually only last for one year.  When your subscription expires, the software no longer works and is not protecting your computer any more.
(Make Sure You Have Anti Spyware Software Also)

  • Set Up Full System Scans
Also important to keep your computer protected is running scheduled deep scans of your computer. While having an antivirus suite running in the background of your computer will help filter out most threats, no program can catch everything. Almost all computer security suites allow for scheduling a weekly full computer scan that will double check for threats that may have slipped past the software. These scans usually take several hours, so it is a good idea to schedule them in the middle of the night so it does not interrupt your normal computer use.


  • Install a Software Firewall
Another method to help keep your computer safe is to install a software firewall.  While many routers come with built in firewalls, they are ineffective against anything other than hackers.  They will not help keep your computer safe from malicious software.  However, there are software firewalls that you can install on your PC that will allow you to select a list of programs that are allowed internet access.  This means that any suspicious programs can be locked down before they can do any damage to your computer.

Wednesday, February 22, 2017

Is It Okay for Companies Allowing Amass Personal Data for Behavioral Targeting ? (Discussion Part 2)

There are still a lot of pros reasons why company have to allow amass the personal data for behavioral targeting. From the previous posting in part 1, we already discuss at least four reasons of it. Here are another 3 reasons for companies to do it.

1. Marketing Research and New Innovations

Besides for advertising tools, marketers found a new benefit of behavioral targeting. It can be used as a media for doing research and figuring out kind of people who buy the products. It can detect what other products that customers want to buy beside the previous products they have chose. Another thing is behavioral targeting open new avenues for the next step of online advertisements.Behavioral targeting also opens new avenues for the advancement of online advertising. For example, cell phone personalized data shows a lot of useful information, including street location.

2. A Win-win situation for both customers are advertisers.

In online shopping technology, there is a new model called Cost-per-click (CPC). Its function is to rule the advertising company only have to pay if the advertisements clicks and redirecting it back to the site. By using this model, innovative ad technologies will automatically prioritize the shoppers with the greatest history of clicking on their ads.

3. Companies can improve customer relationships

When the companies allowing to amass personal data for behavioral targeting, it means to make good relationships between the customers and companies. It because the companies can give more information and open minded about their corporations through customer’s argue. Finally, we finish the discussion about this topic. Actually, there are still a lot of reasons for pros of this topic.

Everybody who read this articles may have different opinions. Or some of the readers may have any questions and arguments. So please do not hesitate to like, comments, and separate this articles link. Thank you......😊

Tuesday, February 21, 2017

Is It Okay for Companies Allowing Amass Personal Data For Behavioral Targeting ? (Part 1 Discussion)


In this discussion, we are going to see the pros reason about allowing companies amass personal data for behavioral targeting. As the information, this discussion will be defided into 2 parts. Here we go to the part 1.

1. Advertisements are narrowed down

The ability of companies in collecting their customers personal data will be very beneficial. Especially in doing advertising. Rather than advertise product generally, it will be more efficient and effective if the company send the product advertisement directly to the customers based on their behavioral searching history. For example, a girl who always search about fashion and make up things, will become the target for fashion boutique advertisement. So every time the girl open the internet page, this boutique can send the product advertisement there.


2. Know your customer very well


As the internet continues to open up a wealth of marketing opportunities the need to stay directly in tune with customers’ specific wants and needs will increase twofold. In order to market a product it will no longer be enough to discuss how a product works, but how a product can work for the consumer. Thus, an effective consumer marketing strategy is needed in order to create a solid customer base that recommends your services or products and continues to return for repeat visits.

Marketers have to understand their creation deeply, and have the guts to do marketing without fear. It means knowing their customers well, and understanding that their customers are not the sales reps as in the old type, but the customers themselves. Marketers should be focus and work in the type of customer oriented. They must keep two marketing truisms. The first is to retain existing customers and bring your market to your potential customers. The second strategy is implementing win-back campaigns for previous customers.


3. Anticipate your customers needs and wants.

With behavioral targeting, you can prepare and provide the plan for current clients based on what they wants and needs. You can use it as the basic information for your marketing strategy and decision which is suitable for your future clients needs.

By doing prediction on behavioral targeting, it will allow marketers to be ahed of the bell curve. For example, iPhone is successfully become the first global smart phone among its competitors by providing the users apps with full easy touch screen internet access.


Behavioral targeting can provide consumers everything they need before they even realize they need it, which almost always guarantees a sale. Online businesses can anticipate consumer browsing habits and offer suggestions that lead to your products.


4. Productivity Increasing

Behavioral targeting is a media for the company to increase productivity without spending much initially. It is already involved the study about clients behavior in average. In addition, you can make sure that your advertisement will be seen by the clients based on their behavior.  Utilizing behavioral targeting tactics and focusing your advertising efforts on your target audience allows you to cut time and costs of behavioral targeting.

On the other hand, if company can put the appropriate service in marketing, it will be appreciated by the clients. With the best price tag as expected by the clients, it will make the significant increasing for the sales profit.


Okay, thanks for reading the first part of this discussion. Please wait the second part tomorrow....😉

Difference between E-Commerce and E-Business

Difference between E-Commerce and E-Business

  • Definition E-Commerce and E-Business
Definition of E-Commerce: E-Commerce is an abbreviation of electronic commerce where any transaction is executed over the internet. It caters for buying and selling of products and services. These transactions activities essentially involve monetary transactions are termed as “e-commerce”.
Definition of E-Business: E-Business is an abbreviation of electronic business that includes e-commerce transactions as well as online execution of internal business processes like management of production, inventory, risk, finance etc. It is a broader and more complex strategy that focuses on efficiency and cost savings.
  • Difference between E-Commerce and E-Business
E-Commerce covers only the outward facing operations i.e. online buying and selling of goods and services that include order receiving, dealing, delivering and paying. It is an interactive commercial transaction where a buyer can communicate with the seller and vice versa without having to personally meet. The e-commerce strategy aims at understanding consumer behaviour that help them provide reliable, functional and user-friendly services. It’s a new business model that offers convenience of shopping in a better way. It has transformed brick and mortar businesses toclick and mortar businesses (those businesses that have both an online and offline presence). E-commerce is a narrower discipline of e-business.
E-Business has emerged as a mainstream solution for many businesses. It focuses on the business as a whole and is not restricted to commercial transactions. It involves streamlined and automated construction and maintenance of business processes across production, development, corporate infrastructure and product management. With internal and external connectivity through internet or intranet or extranet, an e-business strategy aims at reducing operating costs to increase productivity and improve bottom line. It enables better responsiveness to customer needs, transparent communication with businesses and improved vendor relations.

E-Commerce

E-Commerce ( Electronic Commerce/EC)

Electronic Commerce is buying or selling of goods or service, transmission funds or data over the electronic network, primarily the internet.  These business transactions occur both as a business-to-business, business-to-consumer, consumer to consumer or consumer-to-business. The term e-commerce and e-business are often used interchangeably. Electronic Commerce is very use full now because many people doing online shopping especially people in the big city. People doing online shop because it is practical and simple so many people like it. Many product to when you visit Electronic website like Lazada, Buka lapak , etc. could be a reference for consumers and add the desire to buy a product.
History of E-Commerce
         Electronic commerce can be search to the 1960s, when company started doing their businesses using Electronic Data Interchange (EDI) to share document to other companies. In 1979, ASC X12 has developed by American National Standards institute and to be as universal standard for company share their businesses document through electronic network. In 1980s, individual user to sharing each other is grew up. In 1990s, E-bay and Amazon appear and now most people in the world Now many people do online shopping with a variety of reasons and one of them as simple and practical.

Advantages and Disadvantages

  • Advantages
    1. Easy to manage a business
    2. Faster buying/selling product, as well the product can easy to find
    3. Customers easy to select product
    4. Simple and practical
    5. Low operational cost and best quality service
  • Disadvantages
    1. No guarantee quality of product
    2. Unpredictable effect on the total process
    3. Bad sites just want to eat customer money
    4. Many Hacker look for opportunities