Thursday, February 23, 2017

Improving Decision Making: Using Internet Newsgroups for Online Market Research


  • How use newsgroup to Hiking boots market

In newsgroup, we will know about other experiences from everyone who like hiking or do not like hiking in wearing booth. A lot of people still like hiking. It means they are wearing booth for hiking, and it can increase the productivity of booth industry because it has high of demand.  That newsgroup tells the reader that there are still a lot of people who like hiking and it can benefit for your own. That’s we can make the group that can advertise our product by include our website address and our product information that can get more costumer.

  • ETHICAL PRINCIPLES
Ethical principles can be a part of any ethical system. They will always be formulated within the context of the ethical goods and values that are identified in the particular system. Their rankings relative to each other may also be determined by the ethical system. For example, in the divine command version of natural law ethics the principle of beneficence would probably outrank the principle of autonomy because the moral law is not dictated by the individual agent but by a divine source. The beneficent person would try, above all, to apply the will of God to individual circumstances in an attempt to secure the greatest benefit for the person involved in the particular set of circumstances. In the Kantian and utilitarian systems the principle of autonomy would enjoy preeminence because of the emphasis on the individual's designing the system of moral judgments and weighing the values to be considered.
    • THE PRINCIPLE OF AUTONOMY

The principle of autonomy has come to occupy a preeminent position in democratic societies in light of their commitment to thoroughgoing self-determination.. This principle may be formulated in the following way: A person should be free to perform whatever action he/she wishes, regardless of risks or foolishness as perceived by others, provided it does not impinge on the autonomy of others. This principle gives ultimate control (self-governance) for a moral action to the agent who is making the decision to perform the action.
    • THE PRINCIPLE OF BENEFICENCE

The principle of beneficence is a principle of long standing in the traditions of democratic societies. The principle of beneficence can be stated in the following way: One should render positive assistance to others (and abstain from harm) by helping them to further their important and legitimate interests. Earlier versions of the principle of beneficence in libertarian theories that focused on respecting autonomy [There is no intrinsic opposition between the principles of beneficence and autonomy; on the contrary, they are often complementary.] generally took the form of the principle of nonmaleficence. Today, however, the concept of harm is much more complex. We can identify physical harms, psychological harms, social harms, and moral harms. In order to apply even the principle of nonmaleficence properly a detailed account of the possible harms is required.
    • THE PRINCIPLE OF FIDELITY

A special form of the principle of beneficence captures the quality of the commitment that exists between professionals and others. It has been called the principle of fidelity that can be formulated in the following manner: One should keep his/her promises to others and maintain the trust necessary to retain the relationships that bind them together. This principle captures in a special way the element of trust that must exist between persons who are mutually bound to each other by circumstances or choice.
    • THE PRINCIPLE OF JUSTICE

If there is a candidate for an overriding principle of business ethics it may very well be the principle of justice. This principle cuts a broad path across ethical situations and the other principles are often applied within the context of justice. The principle is a complex one and its brief statement requires elaboration. One should give to persons what they are owed, what they deserve, or what they can legitimately claim according to a proper allocation of benefits and burdens where equals are treated equally unless there is a morally relevant difference which constitutes a reason for treating persons unequally.
    • THE PRINCIPLE OF PATERNALISM

The principle of paternalism has been a strong guiding principle for governments and corporations since the beginnings of structured societies. It is only within the last two generations that the principle has been largely supplanted by the growing emphasis on the principle of autonomy. The principle can be stated in the following way: One should restrict an individual's action against his/her consent in order to prevent that individual from self-harm or to secure for that individual a good which he/she might not otherwise achieve.

  • How to Attract Visitor to your Site
1. Claim your online directory listings.
One way new customers can find your business is by searching on one of more than a dozen online directories. Think of them as modern telephone books that offer companies more marketing options. You can use online directories to expound on the things that make your business special, showcase photos or videos, and highlight ways to interact with your customers. They’re also free, making your time investment even more lucrative.
2. Include your website in your email signature
Make every email a chance to market yourself. Include your business’ website at the bottom and include a brief message that gives someone a good reason to visit.  And finally, be sure to make your URL clickable.
3. Reach out to reporters
Reporters are always looking for experts in a given industry to help them with stories. As a business owner, use your expertise in the industry to assist in the story and earn some recognition as a thought leader as well. The website Help A Reporter Out is a great resource where you can connect with reporters looking for help on all kinds of stories. See where you can help and earn free publicity for your business.
4. Try pay-per-click ads
Pay-per-click advertising campaigns offer a cost-effective, easy-to-set-up advertising campaign that also gives your site another level of interactivity. Many businesses think they need the perfect website to gain value from pay-per-click advertising, but all you really need is a landing page and the ability to track the campaign and fulfillment at the end.
5. Boost visits through email
Digital-savvy customers are more likely to visit your site, so try marketing to them digitally through email. Promotional emails are great for highlighting any discount or special your company is offering, while e-invites can let them know you’re hosting a big event. Finally, use announcement emails to convey any applicable news regarding the company and make sure to highlight how it benefits your readers.
6. Leave your calling card
If you’re headed to a conference or event and you want to leave a takeaway, there’s still no substitute for the traditional business card. Business cards provide an easy opportunity to share all of your pertinent information in an easily readable format, so make sure you get new cards printed and don’t forget to include the website.
7. Host or attend an event
Who doesn’t love a party? The event you host may not include a dance floor, but people will still be excited to attend, especially if you’re offering food or promotions. And if you’re not planning to host an event yourself, there are many local charities always looking for event sponsors. Sponsoring one and showcasing that sponsorship on your website is a great way for people to learn more about the cause and your company.
8. Brand your vehicle

Take your business’ website with you wherever you go in a company vehicle. Adorn the outside with graphics and make sure the website is prominently displayed on both sides. You’ll give mobile marketing a whole new meaning.


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